The technology I chose to research is Netflix. Netflix is an online streaming service founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. It functions in a similar manner to Amazon Prime, Hulu, Tubi, Crunchyroll, Disney+, Paramount Plus, Peacock, HBO Max, and other streaming services. The circumstances were that Blockbuster was the top rental service. However, Blockbuster had several shortcomings such as inner strife and debt. Netflix started out as a rental service that rented DVDs and Videos through the U.S mail much like Amazon or Ebay. Over time, Netflix evolved into a global streaming platform with millions of users creating the Netflix that we understand today, giving the customers more options from which to choose . According to an article by Sharpencx.com, Netflix tried to “create customer-centricity to the video market” (Sharpencx 2024). “Customer-centricity” is where a company makes customer experience their top priority which Netflix h...
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